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Spencer House, 23 Sheen Rd, Richmond Upon Thames, TW9 1BN

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It was never just about cat food for us. It was about creating a whole world for cats and the people who live with them. About bringing us all closer, starting with the stuff that makes us feel great, (or down in the dumps!) : a great meal on the table.

A great meal is easy; tailoring to exactly what each individual cat needs and more importantly, wants, is what we set our sights on. And our tiny team hasn’t taken a catnap since whilst we make that dream a reality.

We started out at tails.com (the home of tailored nutrition for dogs). It wasn’t long before we exchanged furtive glances by day, and pondered the big questions over a pint by night – why didn’t this exist for cats? We spent the next months dreaming up a new great nation that respected each cat as an individual, where we’d revel in their selective nature (read: fussiness), and design nutrition that got to the heart of what each cat needed.

We imagined it all – from mealtime essentials to rocking health goals like shiny coats that turn heads, and even less smelly poos! We knew we could turn the surely impossible into something real… With tails.com’s blessing, we upped sticks and set sails for new shores.

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